All Episodes
Episodes
3 strategies to help you generate more content ideas
Dive into practical and effective strategies for generating endless content ideas for small business owners. This episode unpacks three essential tactics: tapping into your audience's wants and needs, using search...
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What I learned after publishing 100 videos on YouTube
Hey everyone, welcome to a special episode where I celebrate a big milestoneā€”I posted 100 YouTube videos! I started with just my iPhone, and now, I've learned so much about making videos as note only a content...
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Step-by-Step Guide: Creating a content marketing strategy for your business
In this episode, Amber Figlow shares a simplified approach to creating an effective content strategy for small businesses. She emphasizes the importance of aligning content goals with overarching business objectives...
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I only need 48 content ideas for the entire year...
In this episode, Amber explains her "hero content strategy" and how she only needs 48 content ideas for the whole year. She emphasizes the importance of creating longer-form core content, such as YouTube videos, and...
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3 Ways to Repurpose Your Content and Enhance Your Content Creation Strategy
In this episode, Amber shares valuable tips on filling up your content calendar by repurposing existing content. She explains the three types of content repurposing: reposting, reusing, and repurposing. Amber suggests...
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5 Posts to Create Content Strategically on Instagram
In this episode, Amber discusses the different types of posts on Instagram and their goals for small businesses. She covers feed posts, carousels, reels, stories, and live videos, outlining their unique purposes and...
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How Much Content To Post as a Small Business Owner
In this episode, Amber discusses the common question of how much content small business owners should be posting on social media. She emphasizes the importance of setting achievable goals and tailoring posting...
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3 Tips to Help When You Are Burnt Out on Content Creation
In this episode, Amber talks about content creation burnout and provides three essential tips to overcome it. She emphasizes the importance of having a system in place, determining non-negotiable content tasks, and...
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3 Types of Content: Which should you create as a small business owner?
In this episode, Amber discusses the different types of content that small business owners can create: visual, written, and audio content. She provides insights into the pros and cons of each type and offers guidance...
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The 3 Tools You Need to Repurpose Your Content Across Social Media
In this episode, Amber discusses the importance of repurposing content and provides practical tips using Canva, Later, and AI tools. She emphasizes the time-saving and audience-reaching benefits of repurposing...
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How to Create Engaging Instagram Stories (a new strategy + formula)
In this episode, Amber shares a powerful Instagram Story strategy to boost engagement for small business owners. Amber breaks down a simple formula to create captivating Instagram Stories that drive interaction and...
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How to Create a Content Calendar on a Yearly, Monthly, and Weekly Basis
In this episode, I walk you through my content planning process, starting with the yearly overview, where I look at the previous year's performance, acknowledge wins and losses, and map out major personal and business...
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