Social Media Business Tools: 5 Tools I Use To Streamline My Social Media Business

Jan 19, 2022

🔍 Are you searching for the perfect social media business tools to skyrocket your success?

Sick of bouncing from one app to the next, or having one-million-and-one different tabs open and on the go?

I feel ya, friend. 😅

If you’re anything like I used to be, every time you introduce a new tool to your repertoire to make your job easier… it just seems to do the exact opposite!

If tech and tool overwhelm has got you down, you’re in the right spot because I want to let you guys know about the five most important tools that I use to streamline my social media business. These are the top social media business tools I use on a day-to-day basis as a Social Media Strategist.  

Ready to find out what they are? 👇

Social Media Business Tool #1: Asana 

Life would not be the same without Asana. I’m serious!

Asana is a project management tool and its role is to help you to see what you need to do and motivate you to get it done. Asana’s main role in my business is internal task management. 

It helps me see projects in an overall view, keep up with my team, and stay on top of where my projects are in the production line. 

I ended up getting rid of Slack because that little notification would trigger my anxiety EVERY time I heard it. 😩 My team has now transitioned fully away from Slack and directly into Asana, using the comment system instead. 

Because as I always say, you’ve got to make your business work for YOU. 

I love Asana because it’s SUPER versatile and can be adapted to almost any project you want it to.

You can:

  • Customize it with custom fields
  • Break down tasks into subtasks and sections
  • Post project updates

And so much more!

I also used to use Asana to manage client tasks and projects with my team. While I’m no longer using Asana for that function anymore, I still teach my systems and strategies to fellow social media managers over in the Creative Content Lab.

Social Media Business Tool #2: Airtable 

The best way to describe Airtable is like an amplified Google Sheets. 

Airtable is a database, but once you get the hang of it you’ll find it’s quite a visually appealing and user-friendly one. This makes it far more engaging and powerful than your typical spreadsheet.

There’s a bit of setup involved but what where Airtable really shines, and what I LOVE using it for, is content management. And I mean any kind of content. From my social media calendars to client testimonials, you name it, Airtable can handle it. 💪

You can store any kind of content that you can think of that needs to be easily accessed. 

Top tip: This used to be my number ONE client-facing tool. My clients were able to go in and see their content calendar, the posts that they needed to approve for the month, and my team was able to see where they were in the pipeline.

It’s a SUPER unique tool for any social media business and guess what… I'm still on the free plan! 💃

Social Media Business Tool #3: Google Drive

This one might seem obvious, but it took me a while to get onboard with Google Dropbox.  

I used to be a huge Dropbox fan. I was that person who said Dropbox EVERYTHING.

Recently, I started to migrate everything to Google Drive because I realized everybody else uses Google Drive… and now I see why.

There is so much more functionality. 

Google Drive is a cloud-based storage tool that’s connected to your Gmail account. It syncs with Asana and Airtable, so I have my Google Drive set up and I can easily attach whatever files I need in both software. 

In Google Drive, I store a lot of my business documents, my important tax documents, and any content that needs to be shared with other people. When I have brand collaborations, each brand has its own specific folder that I link directly into Airtable so I can manage all their assets together. 

I made the switch and I’m not afraid to say I’m a TOTAL Google Drive convert! 

Social Media Business Tool #4: HoneyBook

HoneyBook is my favorite Client Relationship Management (CRM) tool that I’ve used since day one.

It allows you to do almost everything from one place.

It’s a place to send contracts and invoices, questionnaires, and anything that needs to be client-facing.

Think about just how MESSY it can be to manage clients without an all-in-one tool.

  • You have to send invoices through QuickBooks
  • You’ve got to send Zoom links through Calendly
  • You have to send contracts via DocuSign 

With Honeybook, ALL of those tasks are done under one roof. 

Which means less monthly payments, less having to check a million different apps, and having one central hub where you can get a bird’s eye view of all client-facing tasks. 

This is one of those social media business tools every SMM needs in their toolbox. 💪

Simplicity is the name of the game. ✨

Social Media Business Tool #5: Social Media Scheduling

For social media scheduling, I use the powerful combo of Later + Facebook Creator Studio.

Later is my go-to social media scheduler for anything and everything - except carousel posts. 

That’s where Facebook Creator Studio comes in. 

With these two tools, you can effectively post, manage, and measure your social media content across all your Facebook Pages and Instagram accounts.

It means you can plan your content for the month, upload it into your scheduler, and have the freedom to actually switch off from social media. 

It’s also GREAT if you work with clients from different time zones as a Social media Manager because you don’t have to be up at 3 am making sure that post goes out! 😴

So those are my top five tools that I use every 👏 single 👏 day 👏 that are a no-brainer for my business.

Want more tools to grow your social media business?

Be sure to grab my social media manager toolkit HERE to get an inside look at EVERYTHING that I use in my business. 

What are you waiting for? Which online business tools are your favorite?






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