As much as millennials get some serious flack online from both the older generations and the Gen Zs…
I am proud to be a millennial.
We’re the bomb!
And our experience in the workforce both pre and post the rise of social media makes us super savvy.
But what is one not-so-great thing we probably all have in common?
We’re all probably victims of #GirlBoss culture.
Girlboss culture or “hustle culture” or whatever you want to call it is the notion that:
If you just work harder it will all work out.
The internalized idea that we should be working ALL. THE. TIME.
And that rest is a reward for good, hard, work.
So now you have a generation of brilliant people who are fucking TIRED.
Some of us have even been burnt out.
And I don’t use that word lightly, my friends.
If you’ve been following along with my work for a while you’ll know that I went through a 6-month burnout pretty recently.
I talked all...
With the rise of TikTok and the sudden need to prioritize short-form video content, you may find yourself…
Hmm, how do I put this…?
It feels like almost overnight, online businesses were expected to have this new platform mastered.
Is anyone else having literally *stress dreams* with TikTok sounds playing in your mind while you sleep?
I’m a content strategist - what can I say?
It’s a lot!
TO be expected to:
Learn a new platform
Jump on trends
Come up with original content
Oh yeah, and not to mention the sheer pressure of having to show your FACE all the time!!
So for any of you who have been finding the TikTok world a little stressful lately, I've put together a little list of friendly reminders for you.
Reminders that will help you:
Protect your energy
And remember your worth as an entrepreneur.
‘Cause, you’re putting too...
In the past few years, there has been a massive increase in the importance of short-form video content.
In particular because of the rise of TikTok.
Does anyone feel like one day TikTok was some random app your little cousin was obsessed with -
And suddenly this ‘random app’ has taken over both your personal and professional life?
And as a content strategist and educator, I’ve done everything in my power to learn the ins and outs of TikTok.
Not only to help my business - but to teach you all how to leverage this new platform too.
And I’ve given you all my
You’ve seen ‘em all!
But today is the day where I give you all my TikTok Hot Takes
So let’s get into some spicy TikTok opinions, shall we?
This might sound a little harsh but…
Like so many online entrepreneurs, my business absolutely popped off when the pandemic hit.
While the world was crashing and burning around me - my business had never been better.
Because the need to have an amazing online presence had suddenly become more important than ever before.
And as someone who was running a social media agency, I was completely floored by the sudden demand for my expertise.
It was AMAZING.
I had ended up with my dream business, yet somehow I was MISERABLE.
I couldn’t believe it.
I’d spent so much time wishing for a full calendar and a massive roster of clients.
But once that dream came true - I realized that it was completely unsustainable.
And it was actually about a year ago that I finally said, “I just can’t do this anymore.”
I started to pivot and I never looked back.
So today I want to talk about the changes I made to make my business model more sustainable.
Social media changes fast.
And when you’re using it your main tool to market your business, you may find yourself feeling a *bit* frustrated.
One week a certain platform feels like the center of the universe…and the next week it feels irrelevant.
Or you finally master one feature… only for the IG overlords to release another and you need to start from scratch again.
It’s just impossible to keep up!
Let me just start by saying
Release yourself from the pressure of showing up consistently, in the same way, across every single social platform of all time.
It’s just not gonna happen.
It’s not realistic.
And on top of that, it’s not even going to be helpful!
What I’ve learned through my social media journey is that I have to make each platform work differently for me.
Not every app will serve my business.
I have to show up with a different intention for each app strategically.
So today I want to give you a behind-the-scenes...
Wondering if working for free is a good idea to kickstart your business? In this article, I’ll tell you when working for free is a good idea, when it’s NOT, and how to take on free work strategically.
If you’re a new business owner, I’m sure you’ve asked yourself the question, “Should I work for free?” at least a couple of times!
You might be at a loss wondering if it’s a good idea, and I don’t blame you. Working for free is one of the most controversial and heated topics in the entrepreneurial community.
But here’s what you need to know.
There are advantages AND disadvantages to working for free. I don’t believe this is a black and white topic, and will absolutely depend on where you’re at in your business.
Obviously, the biggest disadvantage is you won’t be bringing in any moolah for your work on a certain project.
But some advantages or reasons you might consider working for free...
Wondering how much to charge for social media management?
Figuring out your pricing can be a BEAST! It’s one of the hardest, most time-consuming components of running a social media business.
Not only is there some math involved, but there are also quite a few complicated emotions tied to pricing. We can easily tie our entire self-image and self-worth to what we charge and how much others are willing to pay us.
And while your pricing will constantly evolve as your business grows, there are a few tips and tricks you can put into place from the start to make sure you set yourself up for success.
Whether you’re a total newbie looking to book your first client, or you have a few clients under your belt and would love to grow into an agency, these pricing strategies can help!
I’m going to show you how I priced my services as a formal social media agency so you can finally...
Are you looking to seek out some professional images to promote your brand online, but want something a little more elevated than your typical selfie?
Do you want to stand out among the crowd and have consistency across:
Your social media
All of your content channels
The answer, my friends, is a professional BRAND PHOTOSHOOT.
I highly recommend getting at least one brand photoshoot a year as a business owner.
In this blog, I want to share with you how to effectively prepare for your brand photoshoot so you can get the best out of the experience. You’ll also get some tips and tricks from a former photographer’s perspective (and as someone who does 4 brand photoshoots a year!)
First, I want you to start thinking about factors that are important to you.
What are you looking for in a photographer and collaborator?
Some things that were very important to me were:
I wanted someone who offered some...
As a social media pro, you’ve probably spent TONS of time brushing up your content skills, learning all the Instagram tricks of the trade, and getting down with analytics.
But have you taken the time to think about legally protecting your business?
Yep, we’re going there.
It’s time to talk about LEGAL.
Does just the thought of the word make you shudder?
Now, when you first start your business, it might not seem that important. But I’m telling you, it’s one of the BIGGEST steps that you need to take.
Protect your business baby at all costs.
It might seem expensive and confusing at times, but I promise you, these are things that you should set up absolutely immediately.
Because listen, I learned the hard way…
Now before I continue any further, I do have to give you the disclaimer that I’m not a legal professional. I'm not an accountant. This is NOT my area of expertise. Always consult with a legal professional or an...
I know that this isn’t the easiest topic to cover.
Firing a client is definitely not a decision to take lightly as a business owner.
For whatever reason, it might just be time to let that client go.
Maybe they aren’t the right fit, or they need more services than you can provide.
Maybe you are transitioning some part of your business and can no longer provide whatever services they need.
Or, maybe you just don’t vibe anymore!
All of the above reasons are perfectly normal.
Whatever the reasons are, DON’T freak out. Letting a client go is part of life as a business owner, and I have some tips to make that happen easily and efficiently.
If it is time to go your separate ways, here are three things to focus on before you decide to fire your client.
This will vary from business owner to business owner, but you do need to decide the timeline for letting them go before you actually go ahead and do it.
Before you do...