As much as millennials get some serious flack online from both the older generations and the Gen Zs…
I am proud to be a millennial.
We’re the bomb!
And our experience in the workforce both pre and post the rise of social media makes us super savvy.
But what is one not-so-great thing we probably all have in common?
We’re all probably victims of #GirlBoss culture.
Girlboss culture or “hustle culture” or whatever you want to call it is the notion that:
If you just work harder it will all work out.
The internalized idea that we should be working ALL. THE. TIME.
And that rest is a reward for good, hard, work.
So now you have a generation of brilliant people who are fucking TIRED.
Some of us have even been burnt out.
And I don’t use that word lightly, my friends.
If you’ve been following along with my work for a while you’ll know that I went through a 6-month burnout pretty recently.
I talked all...
With the rise of TikTok and the sudden need to prioritize short-form video content, you may find yourself…
Hmm, how do I put this…?
It feels like almost overnight, online businesses were expected to have this new platform mastered.
Is anyone else having literally *stress dreams* with TikTok sounds playing in your mind while you sleep?
I’m a content strategist - what can I say?
It’s a lot!
TO be expected to:
Learn a new platform
Jump on trends
Come up with original content
Oh yeah, and not to mention the sheer pressure of having to show your FACE all the time!!
So for any of you who have been finding the TikTok world a little stressful lately, I've put together a little list of friendly reminders for you.
Reminders that will help you:
Protect your energy
And remember your worth as an entrepreneur.
‘Cause, you’re putting too...
In the past few years, there has been a massive increase in the importance of short-form video content.
In particular because of the rise of TikTok.
Does anyone feel like one day TikTok was some random app your little cousin was obsessed with -
And suddenly this ‘random app’ has taken over both your personal and professional life?
And as a content strategist and educator, I’ve done everything in my power to learn the ins and outs of TikTok.
Not only to help my business - but to teach you all how to leverage this new platform too.
And I’ve given you all my
You’ve seen ‘em all!
But today is the day where I give you all my TikTok Hot Takes
So let’s get into some spicy TikTok opinions, shall we?
This might sound a little harsh but…
Like so many online entrepreneurs, my business absolutely popped off when the pandemic hit.
While the world was crashing and burning around me - my business had never been better.
Because the need to have an amazing online presence had suddenly become more important than ever before.
And as someone who was running a social media agency, I was completely floored by the sudden demand for my expertise.
It was AMAZING.
I had ended up with my dream business, yet somehow I was MISERABLE.
I couldn’t believe it.
I’d spent so much time wishing for a full calendar and a massive roster of clients.
But once that dream came true - I realized that it was completely unsustainable.
And it was actually about a year ago that I finally said, “I just can’t do this anymore.”
I started to pivot and I never looked back.
So today I want to talk about the changes I made to make my business model more sustainable.
So what do you do when you absolutely MUST get a post out on Instagram…
…but you have zero creative energy to make it happen?
There’s nothing worse than having some serious content goals while SERIOUSLY lacking the motivation to create.
Even worse is when this feeling strikes when you’ve carved out time to plan content for the whole day…or even the whole month!
I’ve been there!
It’s true. Even though this is my career and my passion, I’ve had many moments of feeling uninspired.
Let’s be real – this happens to every content creator out there.
Don’t believe me?
I can send you screenshots of the hundreds of DMs I’ve received saying:
“Amber, please help! What do I do when I don’t feel like creating content? ”
I help people with this exact problem on a daily basis, so I’ve got a few tricks of the trade.
Let’s dive into the 4 things you can do when you DON’T feel like...
Do you ever feel like no matter how hard you try you can’t find a content creation method that suits you and your unique business?
Do you keep trying a new system one week and abandoning it the next?
Constantly playing content catch-up?
You are not alone
It’s not easy to find a content creation process that actually works for you, consistently.
Should you create content daily? Batch it all in one go? Keep your ideas stored up for later?
It can feel like there are so many methods, and so many debates about which one is best.
So today I’m breaking down the different 3 ways you can create content for your small business.
Once you've got the pros and cons of each - you’ll be able to settle on the system that works for you in no time
First up we’ve got ‘In the Moment’ content creation.
Or as I like to call it: Chaotic content creation.
You’ll see what I mean in a second!
This method is all about creating and...
I hate to break it to you - but no matter how hard you try:
Every piece of content you push out…
And should not go viral.
That might sound a little harsh.
But adopting this mindset when it comes to video content will help you in the long run.
As much as it sounds like a dream to become an internet sensation from one single piece of content - it’s just not sustainable.
And while you DO want to strive for high engagement, striving for virality every time you can create content will actually hurt your business.
Because it takes all kinds of content categories to make up an effective content marketing strategy.
Yes - hopping on trends that have viral potential is one of these categories - but there are 3 other essential categories to focus on as well.
So without further ado, let’s jump into the 4 types of content categories arranged by virality.
Let’s kick it off with the content that...
Have you been thinking about introducing more videos into your content strategy?
You know I’m ALL about it!
But every time you think about creating video content… you start panicking about how little time you have to make that happen.
I want to introduce you to a video content strategy that has saved my life.
That strategy is:
Video content batching
I get it - the idea of ‘batching’ has taken the online business industry by storm.
So maybe you’re starting to get a *little* sick of hearing it.
But I am here to tell you that there is a very, very good reason that the concept of ‘batching’ has gained so much traction in the past few years.
More than any other content strategy, batching your content saves you some serious time.
And your time is so damn precious!
If you’re going to take the time to introduce video content into your marketing, you want to make sure it’s something...
Social media changes fast.
And when you’re using it your main tool to market your business, you may find yourself feeling a *bit* frustrated.
One week a certain platform feels like the center of the universe…and the next week it feels irrelevant.
Or you finally master one feature… only for the IG overlords to release another and you need to start from scratch again.
It’s just impossible to keep up!
Let me just start by saying
Release yourself from the pressure of showing up consistently, in the same way, across every single social platform of all time.
It’s just not gonna happen.
It’s not realistic.
And on top of that, it’s not even going to be helpful!
What I’ve learned through my social media journey is that I have to make each platform work differently for me.
Not every app will serve my business.
I have to show up with a different intention for each app strategically.
So today I want to give you a behind-the-scenes...
Tell me if this sounds familiar
At the start of your social media journey, you had SO much energy for content creation.
You were ready to show up every day online with a positive attitude, eager to serve your community.
But after a while, you’re not as bright-eyed and bushy-tailed as you used to be.
The content creation grind has started to weigh on you.
And you no longer have it in you to show up every day with fresh and creative content ideas.
I’ve been there.
And I will be the first person to say that it’s NOT sustainable to show up online every single day without being glued to your phone at every waking moment.
And I don’t know about you, but there are a lot of moving parts to my business.
I don’t have time to spend my whole day on content!
I’ve got places to be and people to see!
So how did I make the change toward something more sustainable?
Enter The “Hero” Content Strategy.