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5 Things I Wish I Knew Before Becoming a Social Media Manager

social media tip Jan 26, 2022

Social Media Management can be one of the most rewarding jobs out there.

You get to work with amazing clients
You get to help them grow their businesses
You get to be creative every day of the week

But if you don’t get it right from the start, it can be one of the hardest too. Pretty soon, you’ll find yourself working 14-hour days, never giving yourself time off, and struggling to draw the line between your professional and personal life.

I want to make sure this doesn’t happen to you, friend. 

I’ve been working in the marketing industry for a decade and started my journey in social media management about five years ago. 

In this blog, I want to let you know the five things I wish I knew before I dived in, that would have set me up for success from the start. 

Let’s make sure you don’t make the same mistakes I did, mmmkay?

#1: I Wish I Knew Social Media Management Was So Much More Than What the Title Suggests 

There is so much...

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Social Media Business Tools: 5 Tools I Use To Streamline My Social Media Business

social media tip Jan 19, 2022

Are you searching for the perfect social media business tools to skyrocket your success?

Sick of bouncing from one app to the next, or having one-million-and-one different tabs open and on the go?

I feel ya, friend.

If you’re anything like I used to be, every time you introduce a new tool to your repertoire to make your job easier… it just seems to do the exact opposite!

If tech and tool overwhelm has got you down, you’re in the right spot because I want to let you guys know about the five most important tools that I use to streamline my social media business. These are the top social media business tools I use on a day-to-day basis as a Social Media Strategist.  

Ready to find out what they are?

Social Media Business Tool #1: Asana 

Life would not be the same without Asana. I’m serious!

Asana is a project management tool and its role is to help you to see what you need to do and motivate you to get it done. Asana’s main role in my...

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My Top 5 Business Goals for 2022: How to Elevate Your Business into the New Year

social media tip Jan 12, 2022

Are you a New Year’s resolution kinda person? 

As the world is welcoming in 2022, the New Year is the perfect time to reflect on your goals. Both personal AND business!

Ask yourself:

  • What went well?
  • What could have been better?
  • What habits are you going to bring with you into the new year?
  • And what do you definitely NOT want to happen again?

A few BIG things happened to me and for A Creative Co that drastically changed my plans. And with those life changes, automatically came business changes.

I did a lot of deep diving to figure out what was best for me moving forward in 2022, who I wanted to be, and where I wanted to take my career. And I’d encourage you to ALL do the same.

In this blog post, I’m going to share with you my five business goals this year so you can take inspiration and get a behind-the-scenes peek at where my business is going.

Goal #1: Time to Streamline

It’s time to get rid of everything that’s not important.

From the tools...

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2022 Social Media Trends: My Biggest Predictions for Content in The New Year

social media tip Jan 05, 2022

New year, new you… or should I say, new year, new social media trends? 

If you’re ready to learn all about my predictions for 2022 social media trends, you’re in the right place, friends. 

In this ever-changing world of social media, it’s SO important to keep your finger on the pulse of what’s trending.

New trends can help you find greater success on social media platforms and skyrocket your visibility. 

As a social media strategist, I’m constantly fielding questions from my community like: 

  • What latest feature has Instagram introduced?
  • What’s going to be the hottest design trend?
  • What ways can we adapt to stay on top?

So in today’s blog, we're going to be talking all about my content predictions for social media trends in 2022. I have three different predictions that I strongly believe will have a HUGE impact on the way we create content for different social media platforms. 

Want to see what they are?...

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How To Plan a Brand Photoshoot (And Find the Perfect Photographer!)

business tip Dec 22, 2021

Are you looking to seek out some professional images to promote your brand online, but want something a little more elevated than your typical selfie?

Do you want to stand out among the crowd and have consistency across:

Your social media
Your website
All of your content channels 

The answer, my friends, is a professional BRAND PHOTOSHOOT.

I highly recommend getting at least one brand photoshoot a year as a business owner.

In this blog, I want to share with you how to effectively prepare for your brand photoshoot so you can get the best out of the experience. You’ll also get some tips and tricks from a former photographer’s perspective (and as someone who does 4 brand photoshoots a year!)

How Do You Find a Photographer You Want to Work With?

First, I want you to start thinking about factors that are important to you.

What are you looking for in a photographer and collaborator?

Some things that were very important to me were:

I wanted someone who offered some...

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How to Legally Protect Your Business (As a Social Media Strategist)

business tip Dec 15, 2021

As a social media pro, you’ve probably spent TONS of time brushing up your content skills, learning all the Instagram tricks of the trade, and getting down with analytics.

But have you taken the time to think about legally protecting your business?

Yep, we’re going there.

It’s time to talk about LEGAL. 

Does just the thought of the word make you shudder? 

Now, when you first start your business, it might not seem that important. But I’m telling you, it’s one of the BIGGEST steps that you need to take. 

Protect your business baby at all costs.

It might seem expensive and confusing at times, but I promise you, these are things that you should set up absolutely immediately. 

Because listen, I learned the hard way…

Now before I continue any further, I do have to give you the disclaimer that I’m not a legal professional. I'm not an accountant. This is NOT my area of expertise. Always consult with a legal professional or an...

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Canva Video Tutorial: 3 Ways to Use Stock Videos on Instagram to Boost Your Engagement

content tip Dec 08, 2021

Wondering where you can find free videos for Instagram to keep your viewers engaged? Are all of the stock videos you’re coming across totally boring and drab?

Well, this Canva video tutorial is here to the rescue!  

We all know the content creation process can be grueling and overwhelming.

  • What do you post about?
  • How do you consistently create quality content?
  • How do you KEEP your audience engaged?

And when it comes to creating your own videos on Instagram, well… It can send you into a HEAD SPIN! ‍

You can almost feel the creative block clouding your brain.

In this blog, I want to walk you through 3 different ways you can find free videos for Instagram and use stock videos to enhance your Instagram posts. You can easily boost your engagement and make your content more visually appealing, which is exactly what I’ll walk you through in this Canva video tutorial!

If you’re unsure of what Canva is, it’s a free graphic design platform that's...

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5 Key Components of a Content Strategy

content tip Dec 01, 2021

Are you a solo entrepreneur who’s finding it hard to figure out *exactly* what kind of content strategy you need for your business?

  • Do you find yourself struggling with what kind of content to post to get clients? 
  • Are you unsure of which advice to follow?
  • Do you feel overwhelmed by the thought of it all?

Sometimes the term “content strategy” can be SO confusing. In the marketing world, it often gets thrown around a lot as a buzzword, but there are still a ton of business owners who couldn’t really tell you what it means!

In simple terms, a content strategy is the development, planning, creation, delivery, and management of content. And the purpose of a strategy is to create meaningful, cohesive, engaging content to connect you to your target audience. 

In this blog, I'm going to lay down my 5-step signature process I use with all of my clients so you can create a strategy that works for YOU. These are the key questions YOU need to ask to create a...

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3 Tips For Social Media Wellness (That Are Actually Achievable!)

social media tip Nov 24, 2021

Does social media ever leave you feeling burnt out?

Do you feel like you’re absorbed 24/7, keeping up with the trends, ending your day EXHAUSTED, only to start it all over again when you wake up?

As a social media strategist, I feel EXACTLY the same sometimes.

In this blog post, I want to give you some tried and true social media wellness tips that you can start to implement in your life right away.

They aren't fluffy...trust me

Social media is what I do. It’s my job, my career, and my passion. But that doesn't mean that I still don't get burnt out from time to time.

I know as a content creator, as a business owner, and just as a person in general, you can probably get seriously drained from social media. There are some key things that you can do to minimize social media exhaustion while maximizing the impact of social media on your business or brand. 

Keep reading to find out.

1. Turn Off Your Notifications

I implemented this when I started taking on social...

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Being Diagnosed With ADHD: And What It Means as a Business Owner

personal Nov 17, 2021

What do you think of when you hear the words Attention-Deficit / Hyperactivity Disorder?

...Are you thinking what I’m thinking?

ADHD is massively stereotyped, right?

While the stigma is this hyperactive, disruptive kid in school that gets diagnosed at an early age, that simply DID NOT happen for me.

Think of a 29-year-old Social Media Strategist instead.

In this blog, I want to talk to you guys about my recent diagnosis of ADHD, what that means for me, and what that means as a business owner too.

Keep reading.

How do my ADHD symptoms show up?

As a woman, it's hard to get diagnosed because our symptoms are completely different. I've always suffered from anxiety but there was always something coupled with that.

The reason why I think I wasn't diagnosed early on in life, is I didn't have the traditional symptoms of ADHD.

I wasn't hyperactive 
I wasn't aggressive 
I wasn’t loud or disruptive

In fact, I actually internalized a lot of those feelings. 

I’d...

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