ACC BLOG

Do you ever feel like you need to switch off? From business, social media, or just in general?

You regularly feel:

SUPER burnt out 
Routinely stressed and anxious 
Constantly exhausted and lifeless 

Don’t worry friend, it happens to the best of us.

Today I'm going to talk to you ALL about where I've been on social media.

In case you follow me over on Instagram and Tiktok, you may have noticed that I've gone completely GHOST over the last month...

And that’s for a very good reason. 

I want to explain that to you today.

There Have Been Some Big Changes

We're all human. 

We all go through these experiences in life and big changes can happen that can often change your priorities. 

Not only did I have to devote a lot of time and energy to my personal life, but to serving my clients, my business, and my customers.

Social media just HAD to take a backseat. 

I was in the process of a BIG house move while working on some things in my business...

Do you have a passion for social media and want to break into the biz... but you have NO idea where to start?

Or maybe you‘ve worked in the industry as an employee for some time...but now you’re wanting to pave your OWN way?

Well, I might have JUST the thing for you!

Today I’m super excited to be talking about the one-year anniversary of Creative Content Lab.

For those of you who haven't heard of it, let me fill you in.

The Creative Content Lab is a membership where I teach people how to grow and scale their social media business through creative content. 

I literally give ALL you all of my business secrets on how I grew my social media agency.

Tools and workflows I use to run my social media agency smoothly
How I develop winning content strategies for my clients
Hacks on creating share-worthy content you can use daily

All of the above… AND MORE. 

But this blog isn’t a big pitch and promo for Creative Content Lab (although I would love for you...

Going viral on social media is the goal, right?

Everyone’s striving for that - to see those followers and view metrics shoot right up like crazy?

Well, I hate to break it to ya, but going viral isn’t always a good thing. 

#SorryNotSorry

It feels good in the moment, and can bring around some business and new followers.

It’s not always all that it’s cracked up to be though. 

If you’re looking to create some social media goals, there are FAR better ways to track your success than whether or not you go viral with your content.

Today on the blog I’m taking you behind-the-scenes and getting honest about what it REALLY looks like to go viral. Here are three downsides to going viral on social media you may not have considered.

1. A negative impact on your mental health

Perhaps the most insidious side effect, a negative impact on your mental health can be very common when creating content that takes off on social media.

In my experience, when...

You HAVE heard of Later, right?!

If you’ve been following me for a hot minute, I’m sure you have, as it’s one of my HOLY GRAIL business tools.

Later is a social media scheduling tool that is top-notch for planning and scheduling out content, auto-publishing, and just generally getting on top of your shit when it comes to social media.

Having both the peace of mind when it comes to your social media AND top-tier efficiency as a business owner is KEY, and Later helps you do both.

Not only do I use Later for my own content, but I also use it for clients as well. Here are 5 (of many) reasons why Later is the hands-down the best for social media scheduling.

1. You can schedule to lots of different platforms.

The first, and perhaps the most beneficial, feature that I LOVE within Later is the access to what they call a “social set”.

That social set includes Facebook, Instagram, Pinterest, Twitter, LinkedIn, and TikTok.

Yes. ALL of them.

Access to this set...

Video content is all the rage now on social media right now.

It seems like every day there’s someone shouting “Reels are the new thing!” and “You HAVE to be doing IG Lives!!”

And they’re right. With the right strategy, video content will help you explode your social channels.

Not only is video content going to help you grow your following, but it will also help you meet your business goals. Because followers are nice, but paying clients are better.

It’s hands down the BEST way to connect with your ideal audience, and keep them around so that they can potentially clients or customers of yours.

It may feel a teensy (okay, probably more than that!) bit uncomfortable at first to get your face out there.

Video may even seem a bit confusing or daunting.

Never fear! I have been doing video content for quite a while now, and in all of my years of experience, I’ve learned the three most important types of video content you want to include in...

I know that this isn’t the easiest topic to cover.

Firing a client is definitely not a decision to take lightly as a business owner.

For whatever reason, it might just be time to let that client go.

Maybe they aren’t the right fit, or they need more services than you can provide.

Maybe you are transitioning some part of your business and can no longer provide whatever services they need.

Or, maybe you just don’t vibe anymore!

All of the above reasons are perfectly normal.

Whatever the reasons are, DON’T freak out. Letting a client go is part of life as a business owner, and I have some tips to make that happen easily and efficiently.

If it is time to go your separate ways, here are three things to focus on before you decide to fire your client. 

1. Determine when you need to fire them

This will vary from business owner to business owner, but you do need to decide the timeline for letting them go before you actually go ahead and do it.

Before you do...

If you’ve been following me for a hot minute, you know I’m a TOTAL Canva lover. 

We’re talking borderline obsessed, here.

There are so many things that you can create, edit, and explore within the program.

It provides next-level graphics without the need for the hella learning curve that is Photoshop having to hire out your design to a pro.

I have five genius text hacks that are going to uplevel your Canva game, like, now. 

Are you ready?!

1.Get organized with your brand kit & styles

This first one isn’t exactly a hack, but it is something that is absolutely necessary to make your life 1000x easier when using Canva. 

Before you dive into the hacks we have today, you want to make sure that you have a control center to work from whenever you open up the app to design.

In Canva, your control center is your Brand Kit. You can easily access your brand kit whenever you open the app!

Inside the Brand Kit, you have all of your basics. Things like:

Are you finding that Instagram is a TOTAL time suck these days?

You KNOW you need to show up consistently on Instagram, and finding the time to post is hard enough without having to create content too.

Or maybe you’ve created great content to post, but the scheduling part has become a total headache. You may even know how to batch and schedule your social media content, but certain key pieces keep falling through the cracks or wasting your precious time. 

You find yourself:

• Forgetting to show up consistently on stories (who has time every single day?!)
• Neglecting video because it seems you can never get them scheduled in advanced
• Getting interrupted in the middle of a focused work session to MANUALLY push out a carousel post

So what’s a busy business owner to do?

You can use a feature called “auto-publish”! It allows you to schedule posts to be published at predetermined times. YES...even for those pesky IGTVs, carousels, and Instagram Stories!

...

Ever have those days where you can’t come up with content ideas for the LIFE of you? 

You sit down to do a brainstorm, or plan out your content calendar for the month...and all of a sudden, you’re completely blank.

Is there anything more frustrating?! 

Even as a full-time content creator and strategist, I’m not immune to this feeling. 

Luckily, I’ve got a few handy tricks on deck for when your content ideas well runs dry. These strategies have been invaluable on those days where I’m in a total content rut, so I can’t wait for you to add them to your toolbox! Let’s get into them

1. Market Research 

The very first place I always begin when I’m not sure what to create is to think about what my audience has been asking lately. 

Ask yourself:

• What kind of questions have I been getting?
• What kind of things have people been asking in the DMs?
• What have people been discussing in the comments?
• What replies have I...

If you’re an online service provider, have you audited your workflows lately? How are they looking?

Do you have a sea of things floating haphazardly through your Google Drive - contracts here, client onboarding checklists there?

As an entrepreneur, there are SO many programs, software, and productivity tools available to us.

We think that by using alllll the tools available to us, they’ll help us run our businesses smoother and smarter.

But do they actually?

Are you using 3 different apps, connected by ANOTHER app, to onboard your clients and start working with them?

If so, take a breath.

Trust me...there is an easier way!

What is a CRM?

The answer to your tech woes is a CRM.

CRM stands for Customer  Relationship Management.

Simply put, a CRM is a way for you to organize and manage where your clients are at in your sales pipeline, booking process, or lead system.

In most CRM platforms, you have a simple and upfront dashboard-type space that shows all of the places a...